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“Ought“，isofcoursehereusedtodenotebusinessexpediency，notmoralrestraint。
Asasideline，whichaffordsplayforthestaff’screativetalent，whateverisexceptionallysensationalatthesametimethatitisharmlesstotheadvertisers’interestsshould，innewspaperslangbe“playedup“。
Businessenterprisesthatarenotnotableadvertisersmayberoundlyekentotask，as，e。g。，theStandardOilCompanyortheAmericanSugarRefiningCompany；and，indeed，itmaybeshrewdmanagementtoabusetheseconcerns，sincesuchabuseredoundstotheperiodical’sreputationforpopularsympathyandindependence。
Snobbery“ishereusedwithoutdisrespect，asaconvenienttermtodenotetheelementofstraininvolvedinthequestofgentilityonthePartofpersonswhoseaccustomedsocialsendingislesshighorlessauthenticthantheiraspirations。
Cf。，e。g。，MauriceLair，l’Imperialismallemand，especiallych。IIandIII。ThelikechangeofsentimentisvisibleintheBritishcommunity。Cf。Hobson，Imperialism，especiallyptch。
Iand
Cf。，e。g。，Hobson，Imperialism，p。
Theselectiveeffectofwarfare，bothancientandmodern，hasbeendiscussedbyvariouswriters。ProtractedwarsOrawarlikepolicyalw
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