The Theory of Business

第24章

Depressionandindustrialstagnationfollowonlyincasethepecuniaryexigenciesofthesituationareofsuchacharacterastoaffectthetrafficofthebusinesscommunityinaninhibitoryway。Butbusinessisthequestofprofits,andaninhibitionofthisquestmusttouchtheseatofitsvitalmotives。Industrialdepressionmeansthatthebusinessmenengageddonotseetheirwaytoderiveasatisfactorygainfromlettingtheindustrialprocessgoforwardonthelinesandinthevolumeforwhichthematerialequipmentofindustryisdesigned。Itisnotworththeirwhile,anditmightevenworkthempecuniaryharm。Commonlytheirapprehensionofthediscrepancywhichforbidsanaggressivepursuitofindustrialbusinessisexpressedbythephrase“overproduction。“Analternativephrase,intendedtocoverthesameconcept,butlessfrequentlyemployed,is“underconsumption。“(15*)

Thecontroversialquestionastothetenabilityofanygiven“overproduction“doctrinemay,forthepresentpurpose,beleftononeside;itliesoutsidethetheoryofbusinessandithasnomeritsordemeritsforthepurposesofatheoryofbusiness。Thepointofinteresthereisratherthegroundofitsacceptationamongbusinessmenandthemeaningwhichthisnotionhasforthem;thatistosay,itischieflyofinterestheretoinquireintothehabitsofthoughtwhichgivecogencyandeffecttothedogmaof“overproduction“aspracticallyheldbythebodyofbusinessmen,-whatitpracticallymeans,whythedogmaisheld,andwhatisitseffectonthecourseofbusinessenterprise。

“Overproduction,“or“underconsumption,“asitismetwithintheviewsofbusinessmen,isneitheravacantdogmanorashiftyapologywherewithtocovertheirowndelinquencies,butaveryconcretelyrealstateofaffairs。Itisastateofaffairsthatprevailswhenbusinessispersistentlydull;andtheconceptcoveredbythetermcomprisesthesufficientcauseofthedulness,intheapprehensionofthebusinesscommunity,eventhoughtheymaynotalwaysspeakofthedifficultybythatname。

Itmaybeworthwhile,evenattheriskoftedium,topointoutthatthisconceptof“overproduction“applies,nottothematerial,mechanicalbearingofthesituation,buttoitspecuniarybearing。Thenotionisneverseriouslyentertainedthatthereisormaybeanembarrassingexcessofgoods,oroftheappliancesfortheirproduction,abovewhatwouldbeofsomehumanuseifthebusinesssituationpermittedthemtobeturnedtouse。

(1)Thesupplyofconsumablegoodsis,practically,nevergreaterthanthecommunity’scapacityforconsumingthem。Anembarrassingexcessinanylineispracticallyaremotecontingencyatthemost。(16*)Therearemanyeloquentpassagesintheeconomicmanualswhichmaybecalledinwitnessofthistruism,wheremuchpainsistakentoshowthathumanwantsare,inthenatureofthecase,indefinitelyextensible。Nothingstandsintheway,wearetold,but“difficultyofattainment“ofthegoodswithwhichtosatisfythesewants。(2)Intimesofdepression,or“hardtimes,“thereis,underthemodernindustrialsystematleast,nooverproductioninthesenseofaproductionsolargeastoovertaxtheworkingcapacityoftheindustrialappliancesandprocessesemployed,norsolarge,even,astoovertaxthenormalpowersoftheforceofworkmenorrequirethemtoworkovertimeandholidays。Quitethecontrary。

Thatsortofthinghappensonlyinbrisktimes,whenthereisnooverproduction。Seriouslytorecitesuchplatitudesasthesemayseemlikeatriflingwiththepatienceoftheprinter,oritmaybetakenforalight-headedexcessof“wissenschaftlicherMethode“;butthesetwoformulationsappeartocoveralltheconceivablewaysinwhichoverproductionmayoccur,solongasthetermisconstruedfromthepointofviewofthemechanicalfactsofthecase。Seenfromthissideaperiodofdepressionisaperiodofunderproduction;millstunonhalftimeornone,andthesupplyofgoodsthatfindsitswayintothehandsofconsumersissensiblyscantforthedemandsofcomfort。

Thedifficultyis,ofcourse,apecuniaryone,andthephraseisusedbybusinessmeninthatpecuniarysenseinwhichithasanimmediatebearingonbusiness。“Excessivecompetition“isanalternativephrase。Thereisanexcessofgoods,orofthemeansofproducingthem,abovewhatisexpedientonpecuniarygrounds,-abovewhatthereisaneffectivedemandforatpricesthatwillrepaythecostofproductionofthegoodsandleavesomethingappreciableoverasaprofit。Itisaquestionofpricesandearn

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