The Theory of Business

第28章

Itisonlyonafootingofmonopolythatthisgrindingdepressioncanbedefinitivelysetaside。Butthemonopolyneednotbeabsoluteinordertoaffordasomewhatenduringrelief。

Whatisnecessaryisthatthemonopolyshouldcomprehendallbutanegligiblefractionofthebusinessconcernsandtheequipmentengagedinthefieldwithinwhichcompetitionhaskeptprofitsbelowareasonablelevel。Whatisanegligiblequantityinsuchacaseisnottobedeterminedongeneralconsiderations,sinceitdependsineachcaseoncircumstancesaffectingtheparticularindustry。But,inageneralway,themorenearlycompletethemonopoly,themoreeffectuallyisitlikelytoserveitspurpose,(44*)

Suchbusinesscoalitionshavetheeffectofbringingprofitstoareasonablelevel,notonlybymakingitpossibletoregulateoutputandprices,butalsobytheeconomieswhicharemadepracticableonthisfooting。Coalitionsofalesscomprehensivecharacter,asspokenofabove,alsoeffecteconomiesinthecostofproduction。Butthelargercoalitionswhichbringthebusinesstoamonopolybasishavenotonlytheadvantagewhichcomesofthelarge-scaleorganizationoftheindustrialprocess,buttheyalsoenjoypeculiaradvantagesinthematterofcost,duetotheirmonopolyposition。Theseaddedadvantagesaremoreparticularlyadvantagesinbuyingorbargainingforallgoods,materials,andservicesrequired,aswellasinsellingtheoutput。Solongasthecoalitionsarenotcomprehensiveenougheffectuallytoeliminatecompetition,theyareconstrainedtobothbuyandsellincompetitionwithothers。Butwhenthecoalitioncomeseffectuallytocoveritsspecialfieldofoperation,itisable,notonlytofixthepriceswhichitwillaccept(onthebasisofwhatthetrafficwillbear),butalsoinaconsiderablemeasuretofixthepricesorrateswhichitwillpayformaterials,labor,andotherservices(suchastransportation)onasimilarbasis,-unlessitshouldnecessarilyhavetodowithanothercoalitionthatisinasimilarpositionofmonopoly。

Therulewhichgovernsthefixingofratesonthissideofthebusinessdealingsofamonopolisticcoalitionissimilartothatwhichguidesitstransactionsinthematterofsales。Pricesandrates,as,e。g。,formaterialsandlabor,arenotdepressedtothelowestpossiblepoint,buttothelowestpracticablepoint,-tothepointcompatiblewiththelargestnetprofits。

Thismayormaynotbeapointbelowtheratesnecessaryunderaregimeofcompetitivebuying。Itmaybeaddedthatonlyinrarecasesdoesacoalitionattainsostrongapositioninrespectofitspurchases(ofmaterialsorservices)astoliftthissideofitsbusinessentirelyabovethereachofcompetition。(45*)

Whereverthisexpedientofcoalitionhasbeenfoundpracticable,thechronicdepressionofrecenttimesandtheconfusionanduncertaintywhichgoeswithadepressedcompetitivebusinesssituationhavebeenobviated。Thegreatcoalitionsdonotsufferacutelyfromtheillsofdepression,exceptincaseswheretheirindustrialprocessesaretoapeculiardegreeinthepositionofintermediarieswithintherangeofthecompetitiveindustries,asisthecase,e。g。,withmostrailroads。Buteveninsuchacasethecoalitionwhichhasamonopolyismorefortunateasregardsthestabilityofitsbalancesheetthanthesametrafficwouldbewithouttheadvantageofmonopoly。

Barringprovidentialintervention,then,theonlyrefugefromchronicdepression,accordingtotheviewheresetforth,isthoroughgoingcoalitioninthoselinesofbusinessinwhichcoalitionispracticable。Butsincethiswouldincludethegreaterpartofthoselinesofindustrywhicharedominatedbythemachineprocess,itseemsreasonabletoexpectthattheremedyshouldbeefficacious。Thehigherdevelopmentofthemachineprocessmakescompetitivebusinessimpracticable,butitcarriesaremedyforitsownevilsinthatitmakescoalitionpracticable。Theulterioreffectsofthoroughgoingmonopoly,asregardstheefficiencyofindustry,theconstancyofemployment,theratesofwages,thepricesofgoodstoconsumers,andthelike,are,ofcourse,largelymatterofsurmise,andcannotbetakenupinthisinquiry,thepresentpurposebeingmerelytogiveinoutlineaneconomictheory

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