The Theory of Business

第21章

Thisvisibledifferencebetweentheoldorderandthenewiscloselydependentonthedifferencebetweenthepurposesthatguidetheolderschemeofeconomiclifeandthoseofthenew。

Undertheoldorder,industry,andevensuchtradeastherewas,wasaquestoflivelihood;undertheneworderindustryisdirectedbythequestofprofits。Formerly,therefore,timesweregoodorbadaccordingastheindustrialprocessesyieldedasufficientoraninsufficientoutputofthemeansoflife。

Latterlytimesaregoodorbadaccordingastheprocessofbusinessyieldsanadequateorinadequaterateofprofits。Thecontrollingendisdifferentinthepresent,andthequestionofwelfareturnsonthedegreeofsuccesswithwhichthisdifferentulteriorendisachieved。Prosperitynowmeans,primarily,businessprosperity;whereasitusedtomeanindustrialsufficiency。

Atheoryofwelfarewhichshallaccountforthephenomenaofprosperityandadversityunderthemoderneconomicordermust,accordingly,proceedonthecircumstanceswhichconditionthemodernsituation,andneednotgreatlyconcernitselfwiththerangeofcircumstancesthatmadeormarredthecommonwelfareundertheolderregime,beforetheageofmachineindustryandbusinessenterprise。(1*)Undertheoldorder,whenthoseinwhosehandslaythediscretionineconomicaffairslookedtoalivelihoodastheendoftheirendeavors,thewelfareofthecommunitywasregulated“bytheskill,dexterity,andjudgmentwithwhichitslaborwasgenerallyapplied。“(2*)WhatwouldmarthiscommonwelfarewastheoccasionallydisastrousactofGodinthewayofunpropitiousseasonsandthelike,ortheactofmaninthewayofwaranduntowardgovernmentalexactions。Pricevariations,exceptasconditionedbytheseuntowardintrusiveagencies,hadcommonlyneitherawidenoraprofoundeffectupontheevencourseofthecommunity’swelfare。Thisholdstrue,inageneralway,evenafterresorttothemarkethadcometobeafactofgreatimportanceinthelifeoflargeclasses,bothasanoutletfortheirproductsandasabaseofsuppliesofconsumablegoodsorofrawmaterials,-asinthebetterdaysofthehandicraftsystem。

Untilthemachineindustrycameforward,commerce(withitshandmaiden,banking)wastheonlybranchofeconomicactivitythatwasinanysensibledegreeorganizedinacloseandcomprehensivesystemofbusinessrelations。“Business“wouldthenmean“commerce,“andlittleelse。Thiswastheonlyfieldinwhichmenhabituallytookaccountoftheirowneconomiccircumstancesintermsofpriceratherthanintermsoflivelihood。Pricedisturbances,evenwhentheywereofconsiderablemagnitude,seemtohavehadgraveconsequencesonlyincommerce,andtohavepassedoverwithoutbeingtransmittedmuchbeyondthecommercialhousesandthefringeofoccupationsimmediatelysubsidiarytocommercialbusiness。

Crises,depressions,hardtimes,dulltimes,brisktimes,periodsofspeculativeadvance,“erasofprosperity,“areprimarilyphenomenaofbusiness;theyare,intheiroriginandprimaryincidence,phenomenaofpricedisturbance,eitherofdeclineoradvance。Itisonlysecondarily,throughthemediationofbusinesstraffic,thatthesemattersinvolvetheindustrialprocessorthelivelihoodofthecommunity。Theyaffectindustrybecauseindustryismanagedonabusinessfooting,intermsofpriceandforthesakeofprofits。Solongasbusinessenterprisehabituallyranitscoursewithincommercialtrafficproper,apartfromtheindustrialprocessassuch,solongtheserecurringperiodsofdepressionandexaltationbeganandendedwithinthedomainofcommerce。(3*)Thegreatestfieldforbusinessprofitsisnowafforded,notbycommercialtrafficinthestrictersense,butbytheindustriesengagedinproducinggoodsandservicesforthemarket。Andtheclose-knit,far-reachingarticulationoftheindustrialprocessesinabalancedsystem,inwhichtheinterstitialadjustmentsaremadeandkeptintermsofprice,enablespricedisturbancestobetransmittedthroughouttheindustrialcommunitywithsuchcelerityandeffectthatawaveofdepressionorexaltationpassesoverthewholecommunityandtoucheseveryclassemployedinindustrywithinafewweeks。Andsomewhatinthesamemeasureastheseveralmodernindustrialpeoplesareboundtogetherbythebusinesstiesoftheworldmarket,dothesepeoplesalsoshareincommonanywaveofprosperityordepressionwhichmayinitiallyfalluponanyonememberofthisbusinesscommunityofnations。Exceptionsfromthisrule,ofcourse,aresuchperiodsofprosperityordepressionasresultfromlocal(material)accidentsoftheseasonsandthelike,-accidentsthatmayinflictupononecommunityhardships

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